Digital marketing is essential for any organization that hopes to remain ahead of the competition in an exceedingly competitive environment. Effective digital marketing can give a business a considerable gap over its competitors in reaching the target market, and the consequent profits gained. However, many businesses in Kenya, particularly small and medium-sized enterprises (SMEs) tend to ignore digital marketing in favor of traditional marketing despite the former having more benefits over the latter. Digital marketing has become an essential tool for any organization in this digital age. Businesses in Kenya are gradually recognizing the importance of digital marketing and increasingly embracing digital marketing, including search engine optimization (SEO), whiteboard & explainer videos, social media marketing, and content creation even in the seemingly rural towns, like Eldoret, Nyeri, and Kitale. However, digital marketing can become cumbersome when conducted internally in an organization due to the high intensity of time, work, and research required to keep abreast in the market. Consequently, organizations are increasingly opting to outsource their digital marketing needs to marketing agencies like Agetake Kreatives and other prime digital marketing agencies that can serve their marketing needs. Outsourcing digital marketing has several benefits to an organization:

Cost Savings

While it may seem like outsourcing digital marketing would cost more for an organization, it is actually a more cost-effective option in the long run. It would be expensive for any organization to hire a marketing team, train them on the basics of digital marketing, and put them on a permanent payroll when the digital marketing requirements may not necessitate that massive budget. Therefore, agencies like Agetake Kreatives are a cost-effective alternative for Kenyan businesses with digital marketing needs on a tight budget.


When an organization has marketing needs, it may opt to commit some of its employees to the task instead of seeking external help. However, in most cases, the marketing task could require an extended period to develop and implement, especially if it requires content creation. Consequently, assigning employees to such an intense job could divert their attention from other important business tasks, which could cost the organization precious time and affect its financial performance. Outsourcing digital marketing needs to agencies allows an organization to focus solely on its primary business goals.

Expert input

Outsourcing digital marketing services also gives an organization access to expert input into their marketing strategies. Specialized digital marketing agencies in Kenya, such as Agetake Kreatives keep in touch with the latest trends in the market and stay up to date with all digital marketing sectors like social media management, social media marketing, and content creation, ensuring that the organization gets the best digital marketing strategies that will enhance their reach and engagement with potential clients. Furthermore, these agencies incorporate new trends like whiteboard video creation to ensure that the organization’s message to consumers is conveyed clearly and quickly in the market’s latest technique.


Unlike in-house employees, who the organization has to rely on in every assignment or business proposal required, external service providers can get called upon only when their services are needed. Having a digital marketing agency on call whenever the need arises is a good strategy for any business since it eliminates the unnecessary costs required to retain the company full-time. Further, the organizations hold greater power in deciding which agency to pick at what time and how long to keep an external agency’s services, depending on the size of the digital marketing project.

There are many options that business owners seeking to outsource digital marketing can turn to in Kenya. All the major towns in the country now have a digital marketing agency or personnel that can do a good job. One such option is Agetake Kreatives, which is based in Eldoret and available for outsourcing across Kenya and internationally. Among the services that can be outsourced to Agetake Kreatives include search engine optimization (SEO), web development, social media marketing & management, content creation, whiteboard & explainer videos, motion graphics, live streaming, and software development.