Introduction

Are you creating website content that is appropriate for your audience? Google is currently leveraging its hyper-accurate algorithms to determine whether or not your content is trustworthy and credible. Google’s Helpful Content update is designed to provide readers with accurate and reliable information, at a time when society is becoming more and more focused on truth. The update targets content designed solely to rank well in search engines but fail to offer adequate information to viewers. Google rolled out the update on 25th August 2022, initially, targeting English-language content.  

What is Google’s Helpful Content Update?

Google’s Helpful Content Update targets content specifically designed to rank well in search engines, but which does not offer adequate information to viewers. Internet users have shown immense frustration due to the nature of search results, where the top-ranked and recommended content does not offer adequate assistance for the query they present. Most of the web pages recommended to them have solely been ranked high, but do not help the reader at all. With the Helpful Content Update, Google’s algorithm seeks to downgrade search engine optimized first content, seeking to promote websites designed for human consumption.

The helpful content update will specifically identify whether the content is: created for a specific audience, is trustworthy and credible, satisfies the needs of the searcher, and demonstrates expertise in the field. All content must satisfy these parameters for Google to determine that it is helpful for consumers.

When does it launch?

Google’s Helpful Content update rollout started on 25th August 2022, with the full rollout taking place within two weeks. The rollout got completed on 9th September 2022. At the moment, the Helpful Content Update targets English-language searches globally, with plans to expand to other languages in the future. Additionally, the update only targets Google search, with additional products, like Google Discover, slated for coverage in the coming months.

What type of content does it impact?

Google’s helpful content update is a site-wide algorithm, meaning that a website’s content will get affected if the algorithm identifies a high amount of unhelpful content on your site. Unlike previous updates that targeted specific pages, the helpful content update could impact the whole site, if a high percentage of unhelpful content is identified in it. While the new update does not target a specific niche, Google points out that content focusing on arts and entertainment, shopping, technology, and online education materials, will bear the brunt of the changes. This is because Google notes that the majority of the content written in these fields has primarily been written to rank well in search results over being educative to humans.

However, Google adds that the new algorithm does not invalidate SEO best practices. Rather, it seeks to eliminate any content that ranks well due to SEO but does not contain helpful content for consumers.

From a content creator’s perspective, the trouble with Google’s Helpful Content Update is that it could penalize your page for not providing enough information and content. Is there a way to conform to Google’s expectations and keep your website ranking high on search engines?

Google’s Advice for Content Creators

1.    Create people-centric content

The helpful content update seeks to promote satisfying content for visitors, such that any audience consuming the content feels satisfied afterward. Usually, content creators will focus on getting search engine optimized content, usually compromising on the quality of information conveyed. The helpful content update seeks to promote quality in addition to optimization, recommending content that meets the audience’s needs. Additionally, you need to create content that is suitable to your existing audience, or intended target audience, such that they do not require supplementary research to satisfy their needs.

2.    Demonstrate in-depth knowledge of content material

Your content should demonstrate an in-depth knowledge of the subject matter, under the new guidelines, if it is to get recommended first to audiences. Currently, content creators often seek to maximize the amount of content produced, choosing quantity over quality. Usually, by posting often, the content creator will maximize the probability of their content getting viewed by potential audiences. However, the content will often be low quality, due to the low amount of research conducted prior to publishing. In these instances, the content creator will inevitably give inaccurate or incomplete data to their audiences. The helpful content update seeks to solve this issue by prioritizing content from content creators demonstrating a high level of competence. Content creators get expected to show high levels of knowledge regarding their subject, and this will get judged by reviewing the levels of accuracy demonstrated in the content.

3.    Focus on specific topics

Most content creators are a “Jack of all trades, master of none.” As content creators seek to increase their reach, they will often seek to write about a variety of topics from various fields, seeking to gather an audience interested in those subjects. However, in an attempt to appeal to all audiences, they often miss out on the opportunity to develop a loyal audience. Audiences will not take any content creator who does not demonstrate acute expertise in one field, seriously, since they feel that they do not demonstrate enough confidence to post about a single subject. Additionally, as content creators write about multiple subjects, they will often not conduct adequate research on each topic or subject, usually leaving their audiences dissatisfied with the quality of their work. The helpful content update seeks to improve audience satisfaction by recommending content from creators demonstrating expertise in their craft. One way creators can demonstrate expertise is by sticking to one subject, providing as much information as they can about the subject, and effectively answering their audience’s questions. As such, Google’s algorithms will determine this as helpful content and prioritize it in search results and recommendations.

4.    Have a purpose

Audiences resonate better with creators who have a clear sense of purpose with their content. The content could be for entertainment, education, or leisure, but the audiences will show a greater response to content from creators who know what they are doing. Having a purpose accompanies sticking to a specific topic, where the content creator can demonstrate their prowess regarding the subject. When a reader encounters articles from a writer who consistently demonstrates a firm grasp of the field, they are more likely to view any subsequently published content. Further, the audience will develop loyalty toward a content creator who can demonstrate a specific long-term plan. Many audiences will view content regarding a specific topic either to satisfy their curiosity or to learn from the content creator regarding the topic. Therefore, a content creator should organize their content in a manner that provides cumulative satisfaction to their audiences. The helpful content update will prioritize content with the potential to provide existing and new audiences with appropriate knowledge regarding the topic.

Conclusion

Content creators should use Google’s Helpful Content Update to their advantage and create content that helps them rank more efficiently in search engines and exceed customer expectations. If you have questions about how to generate quality content that is appropriate for your audience, which satisfies their needs, and demonstrates expertise in a certain field, contact a professional SEO company like Agetake Kreatives today at info@agetakekreatives.co.ke.

LinkedIn is an amazing tool for professionals, and it’s growing faster than any other social media platform. But with over 800 million users on LinkedIn, it can be really difficult to stand out. Some of the factors that determine whether your LinkedIn profile is successful include; posting consistently, focusing on helpful content, strategically using hashtags, identifying optimal times to post content and engaging with other members by commenting on their posts or starting a discussion. In this article, we discuss these factors among others that will enable you to create a LinkedIn profile that will get a client, recruiter, or hiring manager’s attention.

Post consistently

Consistency is key when it comes to maintaining an engaging social media presence. Posting consistently on your LinkedIn profile will help you remain relevant to your audience, since they will always have something to view regarding your endeavors. Additionally, it is a widely known concept that “out of sight, out of mind” and thus, you should seek to remain as visible as possible to ensure that your audience can consistently understand your activities, regarding your business pursuits, which will also enhance engagement with your business. Achieving a consistent posting schedule can get achieved through creating a posting schedule, where you can plan out specific posts for each day, each with a particular message you need to communicate. These posts can be in the form of pictures or blog posts, and you should seek a variation of both to ensure maximum engagement with your target audience.

Focus on helpful content

While posting consistently is essential, it is also vital to create content that remains engaging to your audiences. Create content such as blog posts, or graphics which seek to entice viewers, which will increase your ability to convert viewers into customers. Good content for your LinkedIn profile should tackle trending topics in your field of expertise, specifically targeting any questions your customers and other potential viewers may have. Dealing with these topics will help keep your viewers engaged, since they can adequately fulfill their curiosity regarding any queries or interest held within your field of expertise. It also helps to be well researched on the content created, since this can make a huge difference in your credibility. Often, many content creators will choose “clickbait” topics, which use flashy messaging and enticing headlines to capture the attention of viewers. Most often, however, these messages get made without deep research, often relating to rumors made regarding these topics. Create a niche by having well-articulated and researched content, which will not only inform your audience, but also keep them engaged and yearning for future posts.

Strategically Use hashtags

Hashtags get used on social media to compile various posts from different profiles regarding a specific topic. Hashtags usually make content easily accessible for viewers, and it benefits your profile since you will get higher engagement with organic viewers without much effort. Hashtags could also become a trending topic on the LinkedIn platform, and it helps to have effective hashtags that will ensure your content is prominent for all visitors on the platform. Ensure that you keep abreast of all relevant trends within your region, and concerning your field of operation, as this will help you focus your content effectively to your target audience viewing specific hashtags.

Identify optimal times to post content

Scheduling when to post your content is a critical determinant to your visibility online. Statistically, most users are online during mid-morning hours, usually on weekdays, and this will affect how many viewers your content will reach. Statistics from social media platforms, including LinkedIn, show that the highest times of engagement are midweek mornings, specifically between 9am and 1pm. Most users are usually online during this period on weekdays, from Monday to Thursday. During weekends, there is little online engagement. Consequently, as you seek to get more online engagement with your audience, pick these specific times to post your content, with the guarantee that you will reach greater masses. Additionally, ensure to keep your content engaging, because during these peak hours is when most users will also simultaneously post, creating competition for the viewer. Make your content unique enough for viewers to not overlook.

Use visuals and infographics

Content utilizing images and infographics shows higher appeal amongst viewers on LinkedIn. All social media users find appeal in posts with appropriate graphics, as these capture their attention. Usually, when you have a viewer’s attention, they are more likely to linger on your profile, and thereafter, view more of your content. Through infographics, you can also conveniently convey your content to your audience through images, since your content will get incorporated into the images themselves. Through these infographics, you can communicate your message to your target audience quickly and clearly. Further clarification and content regarding the subject can get offered through links provided alongside the infographics for the audience to view when necessary.

Engage with other users

Collaborations with other content creators, as well as engaging with your audiences frequently, enhances the appeal of your LinkedIn profile, and consequently adds on the number of users interested in your content. Usually, users are more reactive to creators who are more relatable; those who engage frequently with their audiences. Engaging with other users could involve responding to comments and questions, as well as incorporating user input in your content, such that you enhance their experience. Creators who engage with their audiences frequently usually create a sense of relatability, where they create a bond that makes creating content and consuming it more streamlined.

Leverage LinkedIn Articles

LinkedIn articles are similar to blog posts, through which content creators can communicate to other users through long-form content. Through these articles, users can demonstrate their expertise in their fields, or entertain audiences, seeking to get a following of loyal viewers. Additionally, sharing relevant articles in your field will not only demonstrate your expertise, but will also show your audience that you have a firm grasp of the most recent happenings concerning your field.

Update your profile and skills sections

It is critical to keep your LinkedIn profile up to date if you want to remain visible and appealing to other users and potential partners. Whenever a user looks you up on LinkedIn, they first visit your page, from where they make a decision whether you fulfill the requirements they seek. When your profile is not updated, the viewer may shun you, based on the absence of recent activity. Customers and employers usually look for recent activity on your profile to gauge whether you are a fit for their requirements. The viewer will also review your skills section to identify what you can offer to them or their business, and consequently, it is critical that all your skillsets get highlighted prominently on your profile, preferably listed from the most proficient to the adequate.

Join relevant groups and be actively engaged

Joining relevant LinkedIn groups will also significantly improve your visibility on the platform, enabling you to interact with other creators and experts within your field. Through these groups, you can share your expertise, and conversely, learn from a large pool of other experts enhancing your knowledge regarding specific subjects. However, to adequately benefit from LinkedIn groups, you have to adequately participate in the relevant groups, posting frequently and offering your assistance whenever necessary, while also consuming the information conveyed by other users.

Conclusion

Now that you know how to create a LinkedIn profile and get noticed, take time to figure out your networking strategy – who should you connect with and when should you connect? You should also develop a lead generation strategy applying recommended best practices. For more topics on these subjects and others, follow our page Agetake Kreatives or get in touch with us for a free consultation on info@agetakekreatives.co.ke.

We are a small team of creative professionals that provide digital marketing services for small and medium-sized enterprises. We have the experience you need to get your business to the next level and can help you bring your marketing efforts to the next level. Our services include content creation, whiteboard explainer videos, web design and development, search engine optimization (SEO), and social media marketing.

No matter what kind of business you’re running, the ultimate goal is always the same – to generate more leads and turn them into high-value customers. And it’s not as easy as it seems. You need to build a relationship with your audience first, and this takes time and effort. What’s worse is that a lot of companies work really hard on their content but get very few leads. And when it does happen, they’re not qualified at all. With these best practices for generating leads, your business will be converting traffic into targeted prospects in no time!

Define your audiences

Understanding your audience is the number one way to lead generation success. Often, businesses fall short when creating leads online due to an absence of a specific audience definition. Usually, a business will have a wide scope of parameters in search terms and keywords, seeking to capture as much attention as possible from all online visitors. The reasoning, usually, is that by reaching a wider audience, they increase the probability of converting a certain percentage of them into customers. However, it is often incorrect that the wider the reach, the greater the lead generation. Usually, when the content creator creates content targeted at a vast audience, they fail to communicate specific ideas that their customers are interested in. Usually, there may be attention to the content, but without being specific, the viewers will not follow up beyond the article or post, and thus the business will report low lead generation. As a countermeasure, it is necessary to have a firm grasp on your target market, such that you can identify exactly what they may be looking for online, and consequently what will lead them to your business. Conduct intensive research on your target audience, identifying exactly what they search for online, topics they are interested in, and products they seek. With this information, you can create tailor-made content for them, which while it may not attract as much attention as before, will enhance the probability of your audience converting into customers. When the content is tailor-made, the viewer will more likely seek more information, or assistance regarding the subject matter, effectively becoming a lead.

Track leads throughout the lead generation tunnel

The lead generation tunnel follows your audiences from being visitors all the way to customers. A business running a successful marketing campaign will ensure that it monitors all steps within the lead generation funnel, identifying where they are successful and where more effort is necessary. Usually, the funnel starts with a marketing campaign, where the business reaches out to its target audience, and gathers visitors to its website. After gathering an audience, the business will then utilize targeted programs, which will identify prospective customers. When these prospects or targets get identified, the marketing campaign then becomes more targeted and personalized, seeking to maintain the relationship with the potential customers. Finally, the business will identify a successful conversion, when the identified target becomes a customer, either purchasing a product or service.

Optimize for mobile

The majority of internet users do so through their mobile phones. In recent years, access to smartphones and the internet has increased exponentially, and this provides a significant advantage to businesses seeking to grow through their online presence. With the portability of mobile phones, users can view their favorite content from anywhere across the globe, presenting a great opportunity for businesses. First, the business must ensure that its content is appropriately accessible on mobile devices, ensuring that the user interface is friendly for all users, regardless of the device used. Further, the websites must be quick to respond, since users tend to shun websites that take too long to respond, to the detriment of your business. Optimizing for mobile ensures that you have access to a vast pool of potential customers, who use mobile devices over computers.

Identify an end goal first

Crucially, lead generation will get determined by what your end goal is for the business. First, you need to clearly define what constitutes a lead. Identifying specific logistics of what defines a lead will help you more effectively track leads for your business. Clearly define the goal. The goal should appropriately encompass the timeline, target, and analysis of the generated leads. You should have a specific time period set for the targeted leads, such that you can identify whether the marketing campaign is effective or not. Further, have a specific target of the number of leads generated, such that you can refer to whether your campaign successfully fulfills the goal. Identify all the necessary inputs that ascertain high lead yields, including any financial investments, human resource allocation, and technological capability.

Create interactive and relevant content

You can only achieve high lead generation capabilities if you provide your audiences with adequate, entertaining, and informative content. The most important step in generating leads is capturing audience interest first, and this is only achievable through creating high-quality content. Research adequately on the topics of interest in your field, seeking to answer any questions your target audience may have. Additionally, ensure that you interact frequently with your target audience, as this will create a rapport that will enhance the chances of them converting into your customers. Have frequent Q&A forums on social media where you can answer all questions raised, or have quick responding customer service, which will inevitably make your business attractive to more people, and consequently, increase your lead generation. 

Display your contact information

Have your contact information easily accessible to your viewers as this will enhance your conversion rates. Usually, when a viewer comes across your content and likes it, they may seek to follow up with questions, or a comment. They may also want to purchase a product that you are advertising online. Consequently, having your contact information easily accessible and visible enhances the chances of your audiences reaching you, and consequently, you will gather more customers. Further, ensure that the contact information listed is up to date and that you respond as soon as possible whenever you get contacted by a potential client.

Create attractive engaging content

Human beings tend to engage more with people or things that leave a lasting impression. Usually, people or items that make them laugh or reminisce get held in high regard, and the viewer will often seek more content from the individual eliciting these emotions. Consequently, you can apply similar ideals in your marketing strategy, whereby you create entertaining and engaging content, guaranteed to keep viewers attentive and wanting more. With great content, your audiences will develop a feeling of attachment towards you and your products, and with this loyalty they will inevitably morph from viewers into customers.

Demonstrate social proof and testimonials

Successful marketing requires the input of customer testimonials, which have the potential to accelerate the business’ growth. Usually, whenever a user seeks a certain product, or reviews a specific service, they often look for feedback from other customers, usually in the form of reviews or ratings. Most previous customers will offer their views on a business’ comment section, and give a user rating where provided, which new and potential customers check to verify whether the product on offer actually satisfies their requirements and whether they are of good quality. Consequently, more users will seek products and websites offering unbiased customer reviews, through which they can make a choice whether or not to interact with a business. Usually, the better the customer ratings and reviews, the higher chance of acquiring new customers, since they trust in your product. Therefore, ensure that you highlight your customer feedback, and react appropriately to the comments offered by existing customers, as this will encourage lead conversion.

Provide freebies

Everyone enjoys free things. It is human nature to enjoy freebies, and businesses can take advantage of this inherent behavior to garner more customers. Usually, whenever there are promotions, such as “buy one, get one free” or “50% off”, more customers tend to buy these products and services, chasing after a good deal. Similar results are achievable through selling your products at slightly more affordable prices over the competition, making them more appealing to customers seeking value for money. Other means of freebies include free trials, through which potential customers can try out your product for a specific period, for instance, one month, and then afterward give them a choice on whether to proceed to purchase or cancel the subscription. Usually, at the end of the trial period, many of the users will sign up for the product, helping you convert leads into customers. Through these freebies and offers, you are likely to garner more sales as customers try out your products, and if they prove to be high quality, you can establish a larger market share with more buyers remaining loyal to your products.

Leverage call to action and lead capturing forums

Calls to action are words included in your marketing campaign, meant to guide users to view more content or purchase a product. A successful call to action gets placed towards the end of the page the audience is viewing, and usually contains a hyperlink that redirects the user towards the item you want them to review. Through these calls to action, you can efficiently reach multiple potential leads, since the viewer, if contented by the content already reviewed, will remain interested in finding out more about what your business has to offer. Making the pathway to the next step in the lead generation tunnel visible to the user is necessary for a business that wants to successfully gather potential customers through its marketing campaigns.

Personalize messages  

Having targeted messages, or personalized products will help you get more attention from the audience targeted. Usually, an individual will lean toward products they feel are centered towards them, and getting a personalized message guarantees their loyalty towards your products. For instance, you can denote romantic messages on products like chocolates, which will make them more appealing to individuals looking to make romantic gestures towards their partners. This measure, while seeming menial, has the potential to garner more attention to your product, and this increased attention will increase the sales and customers for your business, successfully generating leads.

Conclusion

As long as you’re generating high-quality leads and staying attentive, marketing can be a simple process. If you take the time to understand how leads are generated, this cycle can happen seamlessly. Leads generation is about preparing for success in the future. By following the best practices listed above, you’ll be able to create an effective content marketing strategy that works for your business now and in the future. If you are doing your lead generation on LinkedIn, it is essential to develop a LinkedIn profile that would get you noticed.

If you’re currently struggling with the basics, or don’t have time to manage your own marketing strategy, perhaps it’s time to get in touch with us for a free consultation and implementation plan. We are a small team of creative professionals that provide digital marketing services for small and medium-sized enterprises. We have the experience you need to get your business to the next level and can help you bring your marketing efforts to the next level. Our services include content creation, whiteboard explainer videos, web design and development, search engine optimization (SEO), and social media marketing.

We’ll work closely with your team to establish new marketing goals, plan ahead and execute your content strategy, provide insights into customer behaviour and demographics, and create a focused measurement plan.

Feel free to reach out with any questions or requests on info@agetakekreatives.co.ke.

Is your site being discovered and delivering the best experience for voice searchers? Today, we all need to be thinking about how to optimize for voice search. If not, your site could be missing out on new traffic, sales and customers. Voice search is not only increasingly popular but it has many benefits that typing cannot offer, such as context awareness, zero scrolling or paging, and hands-free use. Maximize your site experience by optimizing it for voice search. Get started with these simple tips to optimize your site for voice search today!

1.    Use conversational keywords

Usually, when using Google Search, we input specific details on the search engine, often being as precise as we can to guarantee the most accurate results to our needs. When using voice search, however, users generally interact with the AI assistants using normal conversational language, just as if they are speaking to another human. Voice searches are often used by users who are not clear on their search parameters, usually having to input longer variables seeking a solution. In these cases, the individual will seek to explain their query to the search engine, hoping that with increasing details, a solution arises. Consequently, therefore, it is paramount that you set up your website such that it can effectively and easily understand user queries, before providing swift and accurate responses. When users use voice search online, they often make inquiries using long sentences, instead of shorter phrases. Consequently, in tandem with optimizing keywords, the website also needs to utilize long tail keywords for maximum effectiveness.

2.    Use Long-tail keywords

Long tail keywords help businesses attract customers specifically seeking their expertise or services online. With long tail keywords, the business will draw customer traffic, specifically who seek the services the business offers. While long-tail keywords may reduce overall traffic to your site, they help businesses zero in on specific customers. Additionally, long tail keywords also make websites suitable for voice searches, which generally consist of long and specific search parameters. As previously highlighted, voice searches include numerous keywords, since the individual cannot accurately describe what they seek. With the higher number of keywords input in the search engine, businesses with long-tail keywords hold a significant advantage. As the keywords increase, so does the probability to match with your content, which will ultimately get selected by the search engine algorithm. The closer the keywords match with the search query, the higher the probability of selection.

Optimizing your website by managing long-tail keywords will help the site garner more organic visitors, with a higher conversion rate. While traffic may be lower when long tail keywords are strictly implemented, the business can record increased sales because online visitors can find them by searching for their specific needs. Ensure that the keywords are simple, all while maintaining effective SEO. With voice searches, users are unlikely to use jargon, and instead, seek answers through simple inquiries. Setting up your keywords using simple languages enhances your website’s visibility on the search engine results page.

3.    Design for Mobile

Internet use has greatly increased in the last decade, with much of the global population having access to an internet-capable device. Statistically, more than 90% of the global population has access to the internet through their mobile phones. Usually, voice searches get conducted through mobile phones since they are usually within closer proximity to the user. Additionally, most people will have much of their online life set on their mobile phones, making it crucial for any savvy business to adapt their content for access on mobile phones. Consequently, therefore, all web designers and organizations need to optimize their websites for mobile viewing. Mobile-friendly websites have shown greater resonance with users since they can effectively interact with their favorite websites without having to change devices. Adapting the website content for mobile phone use not only makes it more convenient for users but also exposes the business to more potential clientele, giving the business greater potential for growth. Caution should be taken to avoid making common copywriting mistakes that might hinder the reach of your content.

4.    Add a FAQs Section

The FAQs section is increasingly becoming essential in a website since it both bolsters the website’s visibility on search engine results and also quickly provides information to website visitors with ease. The FAQs section lists some common questions frequently sought by visitors, with accompanying solutions. However, having a FAQs section on your website is not enough. The section must get appropriately set, accommodating all types of online visitors. With the increased use of voice search, it is crucial that the FAQs section gets set up such that it increases the probability of visibility on the search results. As earlier elaborated, voice searches primarily involve queries in conversational language, which in turn, requires the FAQs section to get set up using similar language. Traditionally, FAQs get set up formally, which limits the accessibility by voice search. Seek to set up the questions as if having a direct conversation with the visitors. With a more organic tone, the FAQs will have a greater chance of exposure high on search engine results. Identify important questions and answers you feel are best answered by your business, and then optimize them for voice queries, such that they increase your website’s presence on the top of the search engine results page. These questions should then get structured in natural language, such that your result comes up whenever a question similar to yours gets posed on Google search.

5.    Have an Optimized Google My Business profile

Google My Business is a tool that grants businesses to adequately manage their online presence on Google’s search Engine Results and Google Maps, displaying vital information about the business. With the tool, you can display information like opening and closing times, as well as contact details and a link to your business’ website. Many business owners, especially small business owners often forego the tool, citing it redundant yet they are easily accessible by their customers. However, it is crucial that all businesses set up Google My Business since this significantly enhances any business’ online presence. Furthermore, the tool is free, and the benefits are substantial for any business, regardless of its size. Potential customers using voice search can reach your business if you update your Google My Business profile. For instance, a customer can be seeking a bakery within their location, and your cake shop, being in proximity, will get listed as one of the options. However, these results will only emerge if a business has an up-to-date profile. When setting up the profile, seek to include as much important information as possible. Most crucially, however, is to include an accurate business address, since this will determine the ease potential customers have when locating your business. Include a suitable description, describing your business and utilizing relevant keywords regarding your business. This data, with proper keywords, can help boost your business’s visibility online, even in voice searches.

6.    Localize your experience

While optimizing your website for voice search, also ensure that you pay close attention to the local region where your business resides. While search results may get revealed globally, remember that your primary customer base resides within the region of operation, and thus the content must get optimized for easier access by potential customers within the locality. For instance, there may be dialects, or even cultural practices inherent to your region of operation, and you should optimize your website’s content for easier access and understanding by the locality as a priority. Research on the various communication tendencies exhibited by residents within your region, and thereafter set up your website, as well as the content within it in a manner that comfortably appeases any visitors. Google’s algorithms also present results based on their suitability to the region, and thus, setting up your website for your locality will enhance the probability of getting higher rankings on the search results.

7.    Interact with Social Media Users

Social media is another essential tool that if well utilized, can accord a business immense growth. As the access to smartphones increases, so does the use of social media. Today, social media is a critical tool for any business, as here, the business can conveniently reach potential clients, and also provide assistance more effectively without necessarily having to physically visit the business premises. Social media is a platform that can significantly boost a business’s growth, but only if utilized appropriately. Primarily, the business needs to keep an active social media presence, on three platforms specifically; Facebook, Instagram, and LinkedIn. Facebook and Instagram dominate the industry, and any ambitious business needs to seep into this vast potential to promote growth. As a business owner, you should ensure frequent communication with other social media users, seeking to grow your brand’s reach. Social media presents an opportunity for immense growth, and this can get achieved even without a significant marketing budget or campaign. The business owner needs to engage with other users frequently, post content frequently, and promptly respond to any inquiries. Through social media conversations, a business owner can gather vast and crucial data regarding questions posed by the public, and also details regarding how to enhance customer service and satisfaction. Social media also gives a business a glimpse into the type of questions potential customers have regarding the business, helping set up the FAQs section more effectively.

Becoming a smart, adaptive company for voice-activated technologies means taking a serious look at how you optimize your site for voice search. The tips shared above can help you attract more customers. Voice search is here to stay so make sure you don’t get left behind!

Is your site being discovered and delivering the best experience for voice searchers? Today, we all need to be thinking about how to optimize for voice search. If not, your site could be missing out on new traffic, sales and customers. Voice search is not only increasingly popular but it has many benefits that typing cannot offer, such as context awareness, zero scrolling or paging, and hands-free use. Maximize your site experience by optimizing it for voice search. Get started with these simple tips to optimize your site for voice search today!

1.    Use conversational keywords

Usually, when using Google Search, we input specific details on the search engine, often being as precise as we can to guarantee the most accurate results to our needs. When using voice search, however, users generally interact with the AI assistants using normal conversational language, just as if they are speaking to another human. Voice searches are often used by users who are not clear on their search parameters, usually having to input longer variables seeking a solution. In these cases, the individual will seek to explain their query to the search engine, hoping that with increasing details, a solution arises. Consequently, therefore, it is paramount that you set up your website such that it can effectively and easily understand user queries, before providing swift and accurate responses. When users use voice search online, they often make inquiries using long sentences, instead of shorter phrases. Consequently, in tandem with optimizing keywords, the website also needs to utilize long tail keywords for maximum effectiveness.

2.    Use Long-tail keywords

Long tail keywords help businesses attract customers specifically seeking their expertise or services online. With long tail keywords, the business will draw customer traffic, specifically who seek the services the business offers. While long-tail keywords may reduce overall traffic to your site, they help businesses zero in on specific customers. Additionally, long tail keywords also make websites suitable for voice searches, which generally consist of long and specific search parameters. As previously highlighted, voice searches include numerous keywords, since the individual cannot accurately describe what they seek. With the higher number of keywords input in the search engine, businesses with long-tail keywords hold a significant advantage. As the keywords increase, so does the probability to match with your content, which will ultimately get selected by the search engine algorithm. The closer the keywords match with the search query, the higher the probability of selection.

Optimizing your website by managing long-tail keywords will help the site garner more organic visitors, with a higher conversion rate. While traffic may be lower when long tail keywords are strictly implemented, the business can record increased sales because online visitors can find them by searching for their specific needs. Ensure that the keywords are simple, all while maintaining effective SEO. With voice searches, users are unlikely to use jargon, and instead, seek answers through simple inquiries. Setting up your keywords using simple languages enhances your website’s visibility on the search engine results page.

3.    Design for Mobile

Internet use has greatly increased in the last decade, with much of the global population having access to an internet-capable device. Statistically, more than 90% of the global population has access to the internet through their mobile phones. Usually, voice searches get conducted through mobile phones since they are usually within closer proximity to the user. Additionally, most people will have much of their online life set on their mobile phones, making it crucial for any savvy business to adapt their content for access on mobile phones. Consequently, therefore, all web designers and organizations need to optimize their websites for mobile viewing. Mobile-friendly websites have shown greater resonance with users since they can effectively interact with their favorite websites without having to change devices. Adapting the website content for mobile phone use not only makes it more convenient for users but also exposes the business to more potential clientele, giving the business greater potential for growth.

4.    Add a FAQs Section

The FAQs section is increasingly becoming essential in a website since it both bolsters the website’s visibility on search engine results and also quickly provides information to website visitors with ease. The FAQs section lists some common questions frequently sought by visitors, with accompanying solutions. However, having a FAQs section on your website is not enough. The section must get appropriately set, accommodating all types of online visitors. With the increased use of voice search, it is crucial that the FAQs section gets set up such that it increases the probability of visibility on the search results. As earlier elaborated, voice searches primarily involve queries in conversational language, which in turn, requires the FAQs section to get set up using similar language. Traditionally, FAQs get set up formally, which limits the accessibility by voice search. Seek to set up the questions as if having a direct conversation with the visitors. With a more organic tone, the FAQs will have a greater chance of exposure high on search engine results. Identify important questions and answers you feel are best answered by your business, and then optimize them for voice queries, such that they increase your website’s presence on the top of the search engine results page. These questions should then get structured in natural language, such that your result comes up whenever a question similar to yours gets posed on Google search.

5.    Have an Optimized Google My Business profile

Google My Business is a tool that grants businesses to adequately manage their online presence on Google’s search Engine Results and Google Maps, displaying vital information about the business. With the tool, you can display information like opening and closing times, as well as contact details and a link to your business’ website. Many business owners, especially small business owners often forego the tool, citing it redundant yet they are easily accessible by their customers. However, it is crucial that all businesses set up Google My Business since this significantly enhances any business’ online presence. Furthermore, the tool is free, and the benefits are substantial for any business, regardless of its size. Potential customers using voice search can reach your business if you update your Google My Business profile. For instance, a customer can be seeking a bakery within their location, and your cake shop, being in proximity, will get listed as one of the options. However, these results will only emerge if a business has an up-to-date profile. When setting up the profile, seek to include as much important information as possible. Most crucially, however, is to include an accurate business address, since this will determine the ease potential customers have when locating your business. Include a suitable description, describing your business and utilizing relevant keywords regarding your business. This data, with proper keywords, can help boost your business’s visibility online, even in voice searches.

6.    Localize your experience

While optimizing your website for voice search, also ensure that you pay close attention to the local region where your business resides. While search results may get revealed globally, remember that your primary customer base resides within the region of operation, and thus the content must get optimized for easier access by potential customers within the locality. For instance, there may be dialects, or even cultural practices inherent to your region of operation, and you should optimize your website’s content for easier access and understanding by the locality as a priority. Research on the various communication tendencies exhibited by residents within your region, and thereafter set up your website, as well as the content within it in a manner that comfortably appeases any visitors. Google’s algorithms also present results based on their suitability to the region, and thus, setting up your website for your locality will enhance the probability of getting higher rankings on the search results.

7.    Interact with Social Media Users

Social media is another essential tool that if well utilized, can accord a business immense growth. As the access to smartphones increases, so does the use of social media. Today, social media is a critical tool for any business, as here, the business can conveniently reach potential clients, and also provide assistance more effectively without necessarily having to physically visit the business premises. Social media is a platform that can significantly boost a business’s growth, but only if utilized appropriately. Primarily, the business needs to keep an active social media presence, on three platforms specifically; Facebook, Instagram, and LinkedIn. Facebook and Instagram dominate the industry, and any ambitious business needs to seep into this vast potential to promote growth. As a business owner, you should ensure frequent communication with other social media users, seeking to grow your brand’s reach. Social media presents an opportunity for immense growth, and this can get achieved even without a significant marketing budget or campaign. The business owner needs to engage with other users frequently, post content frequently, and promptly respond to any inquiries. Through social media conversations, a business owner can gather vast and crucial data regarding questions posed by the public, and also details regarding how to enhance customer service and satisfaction. Social media also gives a business a glimpse into the type of questions potential customers have regarding the business, helping set up the FAQs section more effectively.

Becoming a smart, adaptive company for voice-activated technologies means taking a serious look at how you optimize your site for voice search. The tips shared above can help you attract more customers. Voice search is here to stay so make sure you don’t get left behind!

Facebook ads are one of the most popular methods for growing your business and increasing sales — but if you’re not converting, it doesn’t matter how much you spend. Instead of a potential opportunity for exponential growth, it’s just a waste of money. This article will walk you through 7 common reasons why your Facebook ads aren’t working as well as they should and show you how to fix each one. Take a look at which reason applies to your ad and start implementing changes to improve the performance of your campaign.

1.    Insufficient Audience Data

Most marketers are accustomed to Google Ads, where you create a marketing campaign first and then await a response from potential customers. Facebook Ads, however, require significant knowledge about the target audience beforehand, conducting research on your customers before creating a custom marketing campaign. It is crucial for businesses, especially new businesses and start-ups, to identify all their customer characteristics. They need to identify who the customers are, what they buy from the business, and what impact the product has on the customers. Getting this information beforehand will make it easier for the Facebook advertising algorithm to create targeted ads for your intended customers. As a business owner, you should conduct frequent surveys on your target audience, identifying critical details regarding the relationship between customers and your products.

Alternatively, you can set up a broad awareness campaign at a cheap charge, helping you get multiple impressions, from whom you can collect relevant data. From this initial campaign, you can identify what kinds of people click on your ads and whether any of them get converted into customers. In this case, you will be identifying your specific audience by narrowing down your visitors. You can also take advantage of the comment sections on most of the social media accounts associated with your business. Through these customer comments, you can get valuable information regarding how customers engage with your products and additional input on how you could provide better service. After collecting this data, you can consequently create a customized Ad campaign that will target your audience.

2.    Poor Audience Targeting

On the flip side, poorly optimized audience targeting can limit your marketing campaign. Facebook gives a suitable marketing platform for any business, with its vast daily users providing a pool of potential customers. Additionally, Facebook then offers businesses the ability to target their advertisements to a custom audience, which most newbie businesses do not know. Poor audience targeting can either occur through narrow audience targeting or broad targeting. With narrow targeting, a business gets overconfident with their audience metrics, feeling they sufficiently know and understand their customers. Consequently, the business implements several audience parameters into the ad, limiting the Facebook algorithm’s scope of operation. With a strictly targeted marketing campaign, the business will not reach a greater audience which holds the potential for more leads and conversions. As a consequence, the Ad campaign often suffers, resulting in less conversion and less profitability from the advertisements.

On the other hand, broad audience targeting is detrimental to the business, since the advertisements will reach an audience who may not necessarily have an interest in the product or service. Additionally, having a broader marketing campaign will also require a higher advertisement budget, which is disproportional to the amount of business recouped from successful leads and conversions. Consequently, businesses should strive to achieve the right balance with their audience targeting metrics, ensuring that the Facebook algorithm can adequately cater to the existing customer base while eliciting increased interest from new audiences.

3.    Impressions are Too Low

Impressions refer to the number of times your ad gets displayed on user screens. However, the ad just gets displayed on the pages and does not account for how many people eventually view it. Measuring impressions is necessary since this helps determine whether your ad is getting displayed at all. Low impressions show that there may be issues with your ad’s content or framing. Additionally, since impressions and reach go hand in hand, lower impression rates consequently result in lower reach and thus conversion rates. As a business owner, you can keep track of your impression and reach metrics on your Facebook Ads account. Here, you can determine whether your ads have a healthy impression-reach ratio, and you can consequently make any remedies to improve the impressions.

4.    Not Enough Clicks

Getting a few clicks on your ads can significantly impact the viability of your ad campaign. Generally, the ad campaign is impractical, if it does not translate into added participation by customers. Usually, ad clicks will get affected by the ad’s suitability to the target audience. As earlier stated, a business needs to have a targeted ad campaign, ensuring that they adequately identify their target audience and their characteristics, helping them send customized ads. However, some businesses will create a good ad campaign, but they will market this to an audience that is not interested.

In some cases, the ads will have lots of impressions but little click-through rates and conversions. For many businesses, the ads will gather so-called “curiosity clicks”, where Facebook users stumble upon the ad and click on it, but will not proceed beyond the view. Consequently, this will display added interest in your business as reported on Facebook analytics, but it will not have any impact on your business. Therefore, you must enhance your conversion rates on your Facebook ads, which will improve your business’s performance relative to your marketing campaign. `Seek to create custom ads targeted at your customers, which guarantees added clicks and added business. 

5.    Less Than Optimal Ad Spend

Sometimes businesses will have low conversion rates because of Ad spending. Facebook ads generally work through a bidding system, with higher bids getting priority over lower ones. The prices for these ads also generally change throughout the year, with increases in price during heavy advertising seasons, such as during the Christmas holidays. As such, you may find that your business is having lower conversion rates at a lower bid, one that has typically shown good returns throughout the rest of the year. In other cases, new businesses could simply not understand the bidding system, leaving them without a competitive edge on the Facebook advertisement algorithm. The ad spend also gets determined either by clicks or impressions, which will also change the overall amount charged. If, despite bidding higher, you find that you still have limited clicks, opt to get charged per impression. However, it is critical to understand that the number of clicks achieved not only relies on ad spend but also on the precision of customer targeting.

6.    Weak Call to Action

           A call to action is a prompt to customers, usually urging them to perform a specific action. Usually, a call to action will get posted on a business’s website or their advertisement. The business owner will seek to get the customer to perform a specific action, be it buying the product getting advertised, or accessing additional assistance regarding a specific product or service on their website. A call to action needs to be clear and powerful, successfully eliciting the expected reaction from the audience. Weak calls to action will usually confuse customers, especially those without a well-defined way to access the required product or service. The customers will then usually leave the website without buying the product or service, limiting the business’s ability to convert visitors into customers. A good call to action will consist of hyperlinks, or buttons that help direct the audience to the next course of action along the sales funnel. In some cases, multiple calls to action may be necessary, helping a wide audience each redirect to the next stage of their interaction process. A clear call to action, therefore, will eliminate decision fatigue from your customers, allowing them to interact more with your business and consequently improve conversion rates.

7.    Poor Advertising Creative

In many cases, business owners will get tempted to create fancy advertisements, adding bright graphics, and flashy images, all seeking to capture the attention of potential customers. While these are guaranteed to turn heads, sometimes this can become excessive, oftentimes dissuading viewers as they seem suspicious. Sometimes, simple but elegant is the best technique. Additionally, ensure that the ad content matches with the product you are selling, which maintains consistency with what the customer expects. If the viewer gets what they see, it enhances the chances of converting viewers into customers. Additionally, customers also react better to products with social proof, such as verified customer ratings or comments, which will further boost the credibility of your adverts. You are likely to get higher conversion rates if potential customers feel they can trust your business. Finally, ensure your ad content avoids these common copywriting mistakes that might hinder the reach of the ad.

Writing great content is more than just putting words on paper. Copywriting is an art and requires a strategic approach. Content is often the backbone of an entire marketing strategy and can make or break your business or dreams. There are many aspects of creating content that you need to think about and consider, such as audience research and knowing your goals. Whether you’re writing copy for a website, blog post, or ad campaign, it can make the difference between a successful marketing campaign and one that lands in the trash. What follows are eight of the most common copywriting mistakes made by writers looking to increase the online visibility of their content. Use this as a guide to avoid making these content marketing mistakes, and to succeed in the new world of copywriting.

Excessive Jargon, Vocabulary, and Industry Lingo

Using vocabulary, industry lingo and other buzzwords is considered widely as a means of gaining an edge over the competition, giving content that is higher quality in terms of appearance. However, in most cases, too much of anything is dangerous. Excessive vocabulary, jargon, and buzzwords have a tendency to repel readers, especially those who are functionally illiterate. Despite exponential growth in the use of social media and the digital space, many readers have a limited grasp of hard terminology. While they may understand simple language, putting too much vocabulary in your text will discourage further reading, consequently causing you to lose your audience. Excessive vocabulary and jargon will also hinder readers without proper knowledge of the language, to acquire any relevant information contained within your text. For instance, there may be readers who learned the language as a second language and thus only understand simpler definitions and vocabularies. Using complex wording is guaranteed to dissuade their interest in the text because they cannot understand what is written. While using relevant words and vocabulary is encouraged, it is essential to put them in your text in appropriate measure, such that you can maintain the interest of all readers, regardless of their level of comprehension.

Forgetting/Overlooking SEO

SEO is an important tool for increasing your content’s visibility. However, many copywriters will not prioritize SEO, which is particularly critical for all content published online. Overlooking SEO can make a vast difference for a copywriter, usually hindering them from accessing a larger audience they could gain from online searches. On the other hand, some writers will focus significantly on optimizing their text for online searches, usually leading to complex and often incomprehensible text. Copywriters need to find the right balance, brushing up on on-page SEO best practices without going overboard. Search engines today have updated algorithms that not only focus on the keywords but also the quality of content and the relevance to the reader. Writing good quality work with relevant keywords guarantees a better ranking over the competition.

Ignoring Mobile Responsiveness

Most readers tend to consume content through their mobile phones. In fact, mobile phones are the primary devices used to browse the internet, read articles, or watch videos online. Consequently, it is essential to put this into consideration when writing content. Our mobile phones generally get used for most or all of our daily activities, and consequently, we do not spend too much time on one app, or one task. We tend to allocate a specific amount of time to each task, with the more engrossing content getting the bigger chunk of allocated time. Additionally, alluring content usually ensures that readers visit the website often, usually checking for any updated uploads. As a copywriter, it is essential to take note of these tendencies, to ensure that your content gets the right amount of engagement with your audience. It is very critical that your content is to the point. Readers tend to consume content that is less exhausting to read, that answers their questions, or satisfies their curiosity. Some writers get tempted to put too much content into their texts, usually looking to exhibit their prowess. However, this is counterproductive since readers often lose interest when texts become too long and wordy. Consequently, ensure that you maintain a correct balance between relevance and length, to ensure that you maintain your readers’ interest throughout the text.

Plagiarism

Plagiarism is a common vice that plagues copywriting. It is common to find two pieces of texts from different writers containing similar content, sometimes even word for word. Plagiarism is the easy way for many writers, especially those who are seeking to beat the deadline. While stealing content is an easy fix in the short term, it usually holds severe repercussions long term. For instance, frequent plagiarism can lead your website to get flagged, and consequently punished. With the increasing use of plagiarism-checking software like Grammarly, identifying plagiarism is easier, and this helps weed out content copied from other sources. Copywriters usually have to refer to other texts before writing their own, after all, that is the premise of conducting research. However, it is considered plagiarism if the content gets copied and pasted onto another medium. Additionally, even in instances where it could be necessary to utilize words or a statement from another source, it is essential to reference the author, eliminating any plagiarism. All quoted texts should get referenced and credited to the author whenever used within your work.

Prioritizing Word Count

In many cases, copywriters will have a specific word count associated with each piece of text they produce. In some cases, the writers will prioritize the word count, paying little attention to the content within their text but focusing primarily on filling the word count. Prioritizing word count more often than not lowers the quality of text presented by the copywriters. The text will contain a lot of repetition and filler text, most of which is irrelevant to the reader. Most writers will seek to give irrelevant explanations to well-known concepts, seeking ways to fulfill their word count quota. However, it eventually becomes a liability to prioritize word count over content relevance, since readers will usually quickly identify sub-par text, leading to a diminished audience for the writer. The prioritizing of word count also means that the writer has little focus on answering the reader’s questions, which will inadvertently lead to a lower ranking on search engine results.

Ignoring Research

A critical aspect of any copywriting is prior research. It is nigh impossible to write about a topic without first carrying out adequate and appropriate research on the topic. There is a lot of misinformation in the digital space, and many readers have fallen victim to misleading texts, usually because the writer did not carry out appropriate research to validate their content. Additionally, it is essential to carry out relevant research before writing down the text because SEO relies on the relevance of the content written to the reader’s requirements. Without appropriate and accurate text, search engines will not recommend the content to readers, minimizing your audience reach. Additionally, readers today have become more alert to misinformation, and will quickly flag content that is inaccurate. Appropriate research ensures that readers access the exact information they sought, which consequently, enhances more visitors to your content. Research also spills over to the audience. In addition to having proper content, it is also essential to research your target audience, identifying what is currently trending within your subject matter. Writing content after researching your audience’s trends will ensure that you have exactly what they need, helping you reconcile what you want to say with what they want to hear. Identifying audience preferences requires a copywriter to research trending topics related to their subject matter and thereafter craft content that satisfies the audience’s requirements.

Lacking a Keywords Strategy

SEO content is written in a manner that allows easy access by search engine crawlers to the content, resulting in higher rankings. For higher rankings, the content should incorporate primary, secondary, and long-tail keywords. A suitable keyword strategy involves identifying phrases, search terms, and keywords associated with the subject matter, and then consequently creating content incorporating them. Some copywriters will consider using several terms related to the subject as an adequate keyword strategy to enhance their content on search engines. However, there is more importance attached to the use of appropriate keywords, which consequently enhances search engine rankings. All keywords used within the text should suggest that your web page contains the answer to a search engine user’s question. It is essentially critical to use the right keywords, especially for targeted traffic. Keywords can get considered the foundation of copywriting, helping the writer stay focused on creating text that ranks high on search engines. However, despite the importance of using relevant keywords, it is also critical to ensure that they do not dominate your content. As earlier stated, a primary focus on SEO can lead to incomprehensible text that is counterproductive to the reader. As a copywriter, focus more on providing answers to questions asked or likely to be asked by readers. First identify the questions frequently asked by your target audience, and then seek to provide answers to those questions. You can also compile a list of the search terms and keywords associated with the target text, seeking to use these terms within your content. However, do not cram all of the keywords within your text, forcing them into text unnaturally. Use keywords that flow with the text and leave the ones that do not. By doing this, you will have a higher chance of getting recommended to your target audience, and you will provide appropriate assistance further boosting the chance of converting leads into customers.

Absence of Subheadings

Copywriters often have to write long articles, usually explaining a broad subject. Even for specific topics, there may be several aspects contained therein, necessitating the use of subheadings. However, many copywriters do not use these subheadings, instead choosing to write a block text encompassing everything. Block texts, however, often tend to dissuade readers from engaging with the text, often because they get overwhelmed by the seemingly long text. In this age of shorter concentration spans, it is essential to subdivide your work into sections, making it easier for readers to engage with, and comprehend your text. Additionally, many search engine users tend to search for listed items, for example, “five reasons why…”, which in turn, makes search engines prioritize content with listed content. Copywriting while incorporating subheadings also makes the work neater, and therefore more appealing for readers. It also helps readers to quickly skim through the content, increasing engagement with the target audience. 

Many marketers are still not aware of the importance of copywriting and how it can increase their sales. The above tips are a good start for those seeking to get into copywriting and content marketing. You can also explore some of the most common mistakes that businesses make when running their Facebook ads and how to fix them. Finally, feel free to also learn how to optimize your site for voice search.

Digital marketing is the most powerful way for businesses to get the word out about their products and services. It has become the most important marketing strategy for any business looking to grow its customer base. It is also something that will only continue to grow in the future. Social media is a powerful marketing tool that can be used to promote your business. If you are not using social media, you might be missing out on a lot of opportunities to grow your business. Digital marketing companies in Kenya can help you with social media strategy for business and advertising tips for business. For many companies, the internet is now their main source of revenue. But, with the rise of new technologies and changes in consumer behaviour, it’s become increasingly more difficult for businesses to keep up with the latest trends. Marketing is the lifeblood of any business. It is the foundation on which all other aspects of a company are built. A marketing strategy may sound like an unnecessary expense to a new entrepreneur, but it is in fact one of the most important investments you can make in your business. Social media platforms are now being used as powerful advertising tools for businesses. The best digital marketing agencies will help you find the right social media platform for your business, create an appropriate social media strategy, and then use it to advertise your products or services to targeted audiences.

Digital marketing is not just about getting more customers. It is about building a relationship with your customers and turning them into loyal followers. A digital marketing agency is a company that makes use of digital media and internet to promote a business. Digital marketing agencies help businesses in various ways, from social media strategy to advertising tips. Digital marketing agencies offer a range of services that can help your business in various ways. For example, they can help you with social media strategy, advertising tips and digital marketing services like search engine optimization (SEO) and pay per click (PPC). Some digital agencies also offer content writing services for their clients which can be very useful for businesses who want to attract more customers online. The best digital marketing agencies are not just strategists, they also have a deep understanding of what it takes to reach your customers on all channels: TV, print, radio, social media and so on. They know how to apply different strategies depending on your target audience and what you want to achieve with your campaigns. Digital marketing agencies in Kenya are a great way to get access to the latest insights on digital marketing trends and strategies. These agencies have been helping businesses with all of their social media needs for years now. They know how to create a strong strategy for their clients, which will help them succeed on social media channels like Facebook, Instagram, and Twitter.

Digital marketing agencies are becoming more and more popular among small, medium and large businesses around the world. This is because they offer a wide range of services that are tailored to meet the needs of each individual business. There are many digital marketing agencies in Kenya that you can choose from but there are some that stand out. These companies have a team of experts and they know what they are doing. They will help you with your social media strategy and advertising tips so that you don’t have to worry about anything. There are many benefits of hiring a digital marketing agency for your business. They can help you with social media strategy, advertising tips and other aspects of digital marketing. One of the most popular services that these agencies provide is social media strategy for businesses. Social media has become one of the most popular ways to promote your business, but it can be difficult to know where to start when creating a strategy for yourself or your company. A digital marketing agency can provide you with all kinds of advice on how to make your social media work for your company’s success. Digital marketing agencies will provide their clients appropriate strategies on how to market themselves on social media platforms like Facebook, Instagram, and Twitter. These social media platforms boast of billions of users globally, exposing any business to exponential audiences whom they can convert into customers. Additionally, on social media, these companies can effectively market themselves to their target audience regardless of their marketing budgets.

Digital marketing agencies will also do all the work of creating content like posts, blogs, articles or videos on your behalf so that you don’t have to spend time on it. Having high quality written content, either for social media posts or blogs will capture the interest of audiences, with viewers looking forward to more engaging interactions with the company through these media. Having good quality content with SEO also guarantees more engagement and higher conversion rates. Digital marketing agencies will take care of all the SEO aspects of your website so that it ranks higher in search engine results pages (SERPs) like Google, DuckDuckGo, and Bing. Cumulatively, digital marketing strategies present companies with better access to their target audiences, whom they can effectively convert into customers. Thus, the company, regardless of the size, can grow faster. Digital marketing is key to the success of any business today, and digital marketing agencies present an opportunity for these businesses to achieve this success.

Digital marketing is the most powerful way for businesses to get the word out about their products and services. It has become the most important marketing strategy for any business looking to grow their customer base. It is also something that will only continue to grow in the future. Social media is a powerful marketing tool that can be used to promote your business. If you are not using social media, you might be missing out on a lot of opportunities to grow your business. Digital marketing companies in Kenya can help you with social media strategy for business and advertising tips for business. For many companies, the internet is now their main source of revenue. But, with the rise of new technologies and changes in consumer behaviour, it’s become increasingly more difficult for businesses to keep up with the latest trends. Marketing is the lifeblood of any business. It is the foundation on which all other aspects of a company are built. A marketing strategy may sound like an unnecessary expense to a new entrepreneur, but it is in fact one of the most important investments you can make in your business. Social media platforms are now being used as powerful advertising tools for businesses. The best digital marketing agencies will help you find the right social media platform for your business, create an appropriate social media strategy, and then use it to advertise your products or services to targeted audiences.

Digital marketing is not just about getting more customers. It is about building a relationship with your customers and turning them into loyal followers. A digital marketing agency is a company that makes use of digital media and internet to promote a business. Digital marketing agencies help businesses in various ways, from social media strategy to advertising tips. Digital marketing agencies offer a range of services that can help your business in various ways. For example, they can help you with social media strategy, advertising tips and digital marketing services like search engine optimization (SEO) and pay per click (PPC). Some digital agencies also offer content writing services for their clients which can be very useful for businesses who want to attract more customers online. The best digital marketing agencies are not just strategists, they also have a deep understanding of what it takes to reach your customers on all channels: TV, print, radio, social media and so on. They know how to apply different strategies depending on your target audience and what you want to achieve with your campaigns. Digital marketing agencies in Kenya are a great way to get access to the latest insights on digital marketing trends and strategies. These agencies have been helping businesses with all of their social media needs for years now. They know how to create a strong strategy for their clients, which will help them succeed on social media channels like Facebook, Instagram, and Twitter.

Digital marketing agencies are becoming more and more popular among small, medium and large businesses around the world. This is because they offer a wide range of services that are tailored to meet the needs of each individual business. There are many digital marketing agencies in Kenya that you can choose from but there are some that stand out. These companies have a team of experts and they know what they are doing. They will help you with your social media strategy and advertising tips so that you don’t have to worry about anything. There are many benefits of hiring a digital marketing agency for your business. They can help you with social media strategy, advertising tips and other aspects of digital marketing. One of the most popular services that these agencies provide is social media strategy for businesses. Social media has become one of the most popular ways to promote your business, but it can be difficult to know where to start when creating a strategy for yourself or your company. A digital marketing agency can provide you with all kinds of advice on how to make your social media work for your company’s success. Digital marketing agencies will provide their clients appropriate strategies on how to market themselves on social media platforms like Facebook, Instagram, and Twitter. These social media platforms boast of billions of users globally, exposing any business to exponential audiences whom they can convert into customers. Additionally, on social media, these companies can effectively market themselves to their target audience regardless of their marketing budgets.

Digital marketing agencies will also do all the work of creating content like posts, blogs, articles, or videos on your behalf so that you don’t have to spend time on it. Having high-quality written content, either for social media posts or blogs will capture the interest of audiences, with viewers looking forward to more engaging interactions with the company through these media. Having good quality content with SEO also guarantees more engagement and higher conversion rates. Digital marketing agencies will take care of all the SEO aspects of your website so that it ranks higher in search engine results pages (SERPs) like Google, DuckDuckGo, and Bing. Cumulatively, digital marketing strategies present companies with better access to their target audiences, whom they can effectively convert into customers. Thus, the company, regardless of its size, can grow faster. Digital marketing is key to the success of any business today, and digital marketing agencies present an opportunity for these businesses to achieve this success.

Web design is the process of designing a website’s layout and visual language. The web designer must consider the site’s content, structure, audience, and purpose. Website design best practices are constantly evolving and it’s important that you stay up-to-date with the latest changes. This article can help you start by providing a few basic guidelines that will help improve your site’s search engine optimization (SEO) and usability. Web design is a complex process, and it’s easy to make mistakes. You can spend hours or even days designing a website only to find out that you missed something important. The good news is that there are some best practices that will help you design your website better and faster. The internet has changed the way we all live, work, and communicate. It has also changed the way we do business. The best practices in web design are a must to get ahead of the competition.

There are many aspects of web design that need to be taken into consideration when designing a website. The first step is to establish your goals and define your target audience. Once you have done this you can start with the layout of your site and create an appropriate color scheme for your site as well as an appropriate logo for it. Designing a website requires more than just putting up some text on a screen or adding some images to it. There are other factors that need to be taken into consideration such as font size, font type, color contrast, using white space effectively and so on. The best practices for web design are not always clear, but this article will provide you with some of the most important ones. You’ll learn how to make sure your site is easy to read and navigate, what colors to avoid, and how to make your content engaging.

The first best practice is to always write clear copy. This means that your website should be written in a way that is easy for people to understand and navigate. You should also make sure that your website has a clear hierarchy of information and navigation options. The navigation bar should be at the top of the page and it should be clear what each button does. Additionally, write in clear language that anyone can understand – don’t use jargon or complicated words if you can avoid it. It is also critical to avoid using too many colors on a single page as it can cause confusion for readers. Stick with two or three different colors if possible. The second web design best practice is to make your site look great on any device or platform. Your website should be optimized for all devices including desktop computers, tablets, and smartphones. This means that it needs to be responsive so that it can be viewed on mobile phones as well as desktop computers. The third best practice is to ensure that the content is relevant. Make sure your website has content that is related to your business’ services or products you are selling. Additionally, ensure you have a call-to-action button or link on every page of the site so people know where they are going when they click on it.

Agetake Kreatives is a digital marketing agency that specializes in web design and internet marketing. Our team of designers and developers have been working with clients for many years, helping them achieve their business goals. We work with clients from multiple fields, including pharmaceuticals, agriculture, real estate and IT, helping our clients develop websites suited to their needs and target audience. We are experts in our field, and we’ve seen some common mistakes that people make when designing their website. We offer best practices for web design that have helped us grow our business and achieve success. Reach us on our websites, www.agetakekreatives.com and www.agetakekreatives.co.ke for more information and assistance regarding web design.